Portfolio

Strategic Communications Work & Case Studies

Filter Portfolio Items

Social Media Management

Featured Case Study

Strategic Communications • Federal Technology

U.S. Coast Guard Automation Communications Strategy

Translating Complex Technology into Compelling Organizational Stories

Challenge

The U.S. Coast Guard's Data Team One developed innovative Robotic Process Automation solutions that saved significant time and resources, but these technical achievements needed strategic communications to build awareness, demonstrate value, and encourage broader adoption across the service.

Strategy

  • Technical Translation: Converted complex RPA concepts into accessible, engaging narratives
  • Impact Storytelling: Focused on operational benefits and mission readiness improvements
  • Multi-Platform Distribution: Leveraged official Coast Guard news channels and LinkedIn presence
  • Stakeholder Engagement: Targeted both technical and leadership audiences

Results

60+
Hours Saved Weekly
2
Major Publications
100%
Error Elimination
Service-Wide
Awareness Built

Impact

The strategic communications campaign successfully positioned the Coast Guard as a leader in federal innovation, demonstrated tangible ROI from automation investments, and created a replicable model for communicating technical achievements across government agencies.

Skills in Action

Technical Translation

Converting complex automation and data science concepts into compelling narratives that resonate with diverse audiences, from technical teams to executive leadership.

Strategic Positioning

Positioning organizations as innovation leaders through thoughtful communications that highlight both technical achievements and operational impact.

Video Production

Managing end-to-end video content creation, from concept development to final production, ensuring alignment with organizational messaging and audience needs.

Multi-Platform Strategy

Developing integrated communications approaches that leverage multiple channels—from official publications to social media—for maximum reach and engagement.

Web Content Management

Managing government websites with focus on ADA compliance, accessibility standards, and leveraging AI tools to enhance user experience and constituent engagement.

Ready to Discuss Your Communications Strategy?

Let's explore how strategic communications can help your organization showcase innovation, build stakeholder engagement, and achieve your mission goals.

Contact Me