About Juan J. Jovel

Strategic Communications Leader & Digital Storyteller

Professional Summary

Strategic communications leader with over 12 years of experience driving strategic campaigns that inform, engage, and empower diverse audiences. Expert in leading small teams to deliver high-impact digital and public relations programs, with a proven track record of increasing stakeholder engagement and organizational visibility. Skilled in multi-channel content strategy, data-driven analytics, and fostering community partnerships to support organizational goals. Bilingual in English and Spanish, with a commitment to sharing critical resources and information to build community trust.

Professional Experience

Communications & Outreach Specialist

Montgomery County Government

Jan. 2023 - Present

Lead strategic communications initiatives for county government, managing multiple high-visibility projects simultaneously
Develop and execute comprehensive outreach strategies to engage diverse community stakeholders
Create compelling content across digital platforms, increasing community engagement by 40%
Coordinate crisis communications during emergency situations, ensuring timely and accurate information dissemination
Collaborate with cross-functional teams to align communications with policy objectives and community needs

Management Analyst, Communications

National Institute on Aging

Dec. 2024 - March 2025

Provided strategic communications analysis and recommendations for federal health initiatives
Developed data-driven communication strategies to enhance public understanding of aging research
Collaborated with researchers and medical professionals to translate complex scientific information
Managed stakeholder communications for multi-million dollar research programs
Created accessible content for diverse audiences, ensuring health equity in information access

Senior Consultant, Communications

TechPride/U.S. Coast Guard

Oct. 2022 - Dec. 2024

Launched LinkedIn presence for U.S. Coast Guard Data & AI from zero to 1,300+ followers
Generated 104,000+ organic impressions in 12 months through strategic content planning
Developed comprehensive social media strategy aligned with federal communications guidelines
Created engaging content highlighting technological innovations and career opportunities
Collaborated with technical teams to translate complex data science concepts for public consumption

Internal Communications Consultant

Velocity Global

June 2022 - Sept. 2022

Designed and implemented internal communications strategy for rapidly growing global workforce
Developed employee engagement initiatives that improved internal satisfaction scores
Created multicultural communication approaches for diverse international teams
Streamlined internal messaging systems to improve information flow across departments
Provided strategic counsel on organizational change communications

Senior Communications Specialist

Ascendant/U.S. Dept of Commerce

Dec. 2021 - June 2022

Managed communications for federal commerce initiatives and policy announcements
Developed strategic messaging for economic development programs
Coordinated with multiple federal agencies to ensure consistent messaging
Created accessible content for business communities and general public
Supported high-level executive communications and congressional briefings

Public Relations Manager

iQ 360, Inc.

Sept. 2021 - Dec. 2021

Developed comprehensive PR strategies for technology and consulting services
Managed media relations and secured coverage in industry publications
Created thought leadership content to establish company expertise
Coordinated corporate communications and brand messaging
Supported business development through strategic communications initiatives

Senior Public Communications Officer

Montgomery County

Dec. 2017 - Aug. 2021

Led crisis communications during COVID-19 pandemic, managing daily press briefings
Coordinated high-stakes virtual town halls with county leadership and health officials
Developed comprehensive communications for $26M emergency grant program
Managed social media accounts achieving 25,000+ monthly impressions
Created bilingual content to ensure equitable access to critical information
Collaborated with elected officials, department heads, and community organizations

Core Skills & Expertise

Strategic Communications

Digital Marketing
Public Relations
Content Strategy
Brand Management

Content & Media

Content Creation
Media Relations
Crisis Communications
Press Release Writing
Storytelling

Digital Platforms

Social Media Management
LinkedIn Strategy
Instagram Marketing
Facebook Management
Twitter/X Strategy

Analytics & Tools

Data Analysis
Google Analytics
Performance Metrics
A/B Testing
ROI Measurement

Engagement & Outreach

Stakeholder Engagement
Community Outreach
Cross-cultural Communication
Public Speaking
Event Management

Technical & Software

Microsoft 365
Google Suite
Canva
Adobe Creative Suite
SharePoint
CMS Management

Leadership & Management

Project Management
Team Leadership
Budget Management
Vendor Relations
Strategic Planning

Languages & Specialties

Bilingual: English/Spanish
Government Communications
Health Communications
Emergency Response
Federal Guidelines

Education

Master of Public Administration

Concentration: Management

University of Baltimore

2014

Advanced study in public sector management, policy analysis, and organizational leadership. Focus on strategic planning, public budgeting, and effective governance practices.

Bachelor of Science

Communication Arts

St. John's University

2009

Comprehensive study of communication theory, media production, and public relations. Foundation in digital media, interpersonal communication, and strategic messaging.

Professional Philosophy

"Effective communications isn't just about crafting the perfect message—it's about building bridges of understanding between organizations and the communities they serve. Every campaign, every crisis response, every social media post is an opportunity to strengthen trust, provide value, and create meaningful connections that empower people to make informed decisions."
— Juan J. Jovel

Key Achievements

Crisis Communications Leadership

Led COVID-19 communications strategy for Montgomery County, coordinating daily briefings and emergency messaging that reached 1M+ residents during critical public health crisis.

Social Media Growth

Achieved 104K+ organic impressions and 1,300+ followers for U.S. Coast Guard LinkedIn presence in first 12 months, establishing thought leadership in federal data science sector.

Community Impact

Developed bilingual communications strategies that improved community access to critical services, resulting in 40% increase in program participation among Spanish-speaking residents.

Strategic Excellence

Successfully managed communications for $26M emergency grant program, translating complex policy into accessible messaging that facilitated rapid aid distribution to small businesses.

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